Atmanirbhar bharat

PM Modi advocated for bringing out the potential of the India toy industry so that it can have an identity and called this an important part of the ‘Atmanirbhar Bharat’ initiative.

The toy fair would also serve as a platform for discussion on toy design, innovation, packaging, technology as well as marketing, he said. (Representational image)

India Toy Fair 2021: The India Toy Fair 2021 was inaugurated on Saturday by Prime Minister Narendra Modi in order to give a push to the toymakers in India. The event, which is slated to conclude on March 2, will witness the participation of over 1,000 exhibitioners this year. During the inauguration, PM Modi interacted with toymakers from Karnataka’s Channapatna, UP’s Varanasi and Jaipur in Rajasthan. The aim of the fair is to bring the government and the industry together so as to work out a way to make the country the next global hub for the production and sourcing of toys. Hence, the fair would help in attracting investments and also promoting exports.

PM Modi advocated for bringing out the potential of the Indian toy industry so that it can have an identity, and called this an important part of the ‘Atmanirbhar Bharat’ initiative, adding that the first toy fair that India is now witnessing was not an economic or business event, but a medium to strengthen the old tradition and culture of sports and cheer in the country. The toy fair would also serve as a platform for discussion on toy design, innovation, packaging, technology as well as marketing, he said.
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